EN
GUOOBEAR

CONFIDENT
NATURAL
SELFHOOD

GUOOBEAR

Living in the fast-paced Z era, today's young people are keen to find a sense of spiritual independence in a mediocre life!

CLICK HERE
GUOOBEAR

CONFIDENT
NATURAL
SELFHOOD

GUOOBEAR

Living in the fast-paced Z era, today's young people are keen to find a sense of spiritual independence in a mediocre life!

CLICK HERE

BRAND

Brand introduction

Living in the fast-paced Z era, today's young people are keen to find a sense of spiritual independence in a mediocre life! In order to create a younger, more suitable for the aesthetic of the Z era of the new school style wear, with the bear model as the brand IP, the school style as the design background, into the sports, mountain outdoor, American ivy and other elements, coupled with the brand identity and logo change of the endorsement, not only increased brand recognition, And retain the new era of wearing the joy of the doctrine: freewheeling, chic, retro fashion, free and easy!

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BELIEFS

Brand concept

Adhering to the traditional college style fashion wear of the South Korean elite School Alliance will be classic and casual into the new era of wear, showing the confidence of the natural self of the new school wear.

  • Self-assurance Self-assurance
  • Nature Nature
  • Self Self
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ADVANTAGE

Product advantage

Designers through the new style of the Z-era aesthetic wear, with the style of the academy as the design background to practice the doctrine of pleasure: freewill, chic, retro fashion, free and easy! With high cost performance as the core, taking into account fun. The perfect blend of tradition and fashion. Timeless charm, trendsetting. High quality materials, exquisite craftsmanship. Unique design, personality display:

STYLE

Product style

Core style - preppy

Design does not do too much rigor and cumbersome, to create a more dynamic new school of college wear Click to view
Core style - preppy Core style - preppy
Core style - American retro

Core style - American retro

American retro style clothing is sought after by young people because of its comfortable wearing sense, classic fashion elements and personalized expression. It can meet people's demand for freedom, simplicity and reality, but also let people have more freedom of choice and the opportunity to express individuality. Click to view

Core style - casual sports

Advocate young casual, unconstrained relaxation. Do not do too much rigor and cumbersome design, the launch of simple fashion, more dynamic new school style series of women's wear, for the new era of independent women to bring fresh and unique fashion choices. Click to view
Core style - casual sports Core style - casual sports

STYLE

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PARTNER

Business partner